Marketing/Sales suggestion

Hi!

I do alpha testing for Image-Line (http://www.image-line.com) as well. Their flagship product is FL Studio.
This company is similar to Devolutions in many ways I think.

I think a lot of their success comes from one offer: Lifetime free updates
It means that you buy a license once and this license is valid for all future versions, without requiring any subscription etc.

It could be a huge selling point imo! When I as a customer know, that I will get every new version for free, I see the license cost more like an investment, rather than operating costs.

Of course you will miss out on money you get from renewals, but that would be made up by more new customers.
I don't know how your income is divided in new licenses vs. subscription renewals, so you will have to make your own predictions.
But it could well be, that a whole lot more users will make the leap and buy the license, knowing they don't have to pay again next year.

Image-Line sees this as a huge selling point.
Check out that video :)

http://www.youtube.com/watch?v=okNiPx-Udfg
R.I.P. Spencer Steel

This is just something to consider...

Thanks!
Daniel